I've got a new car flavoured website. About time I hear you retort after four years devoid of petrol webness.
The new venture is a used car search engine. Before you exclaim that I lack imagination, please bear with me. You may well have encountered some car sites laying claim to the term "Search Engine", but as I've found they're all a bit 1998. In my view a web site thrusting a form full of drop down lists of make, model and budget doesn't constitute a search engine. Search should mean search, not selection.
Proper, sexy search
I've built a system that will (attempt to) understand more vexing interrogations such as "Manual E46 Coupe" or "Mark 2 escorts". I want easylust Zagato Astons, RS3100s and blagging Jaguars. For less petrolveined types, I'd like to be able to answer queries such as "diesel audi up to £10k", "red mini estates" or "hybrid hatchbacks".
Finding, Not Waiting
Secondly, to get the full inventory of exotica no 'search engine' should be sitting around waiting to be told what's for sale. The world's purveyors of car porn shouldn't have to work out how to do overnight XML uploads to your super aggregating FTP dropbox parsing aggregator. A search engine should search the web and find cars. Crazy huh?
Woof
The new site is called
MotorMutt. Yep, it's a searching dog type thing. Maybe that's a bit 1999 too but rather than spend six months drinking coffee with a brand consultancy, I've concentrated on building the damn product. Crack on I say.
So where's it at? Well I've been at it since March and the Mutt's looking pretty well groomed. It'll spill onto the web like an overturned cappucino all too soon, but if you'd like to have a peek then please let me know your email address via my site at
www.blatters.com and I'll whizz you an access code. Early adopters, forward thinkers and Mr Nosy welcome.
Please follow the Mutt's progress on
Facebook too. I'm hoping he'll have an exciting life.